The days of Speedo-clad Olympic swimmers may be over, but (not to fret!) our fave athlete is ready to step in and flex! Check out some sneak peaks from H&M's latest campaign for David Beckham Bodywear for H&M... just try and keep your jaws off the floor!
In tandem with the hot and sizzle campaign ads, H&M is setting up larger-than-life statues of Beckham wearing his H&M boxer briefs in New York,
Los Angeles, and San Francisco on August 16th (only 2 days away!)
"I'm very happy that so far people seem to like it and the first season
was incredibly successful. The challenge is to keep it going and
establish a brand that will last many years. That is my ambition," he
wrote in an email to The Associated Press.
With ads like these, we don't think he'll have a problem...
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