
In tandem with the hot and sizzle campaign ads, H&M is setting up larger-than-life statues of Beckham wearing his H&M boxer briefs in New York, Los Angeles, and San Francisco on August 16th (only 2 days away!)
"I'm very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," he wrote in an email to The Associated Press.
With ads like these, we don't think he'll have a problem...
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